By Djamel Benali
What is happening on social media is not freedom of expression, but managed chaos.
It is not organic interaction, but collective manipulation of awareness.
We are not living in the age of content, but in the age of packaged noise, where mediocrity is rewarded and ideas are punished.
Today’s trend is a big lie, recycled daily.
It is not born from public interest, but manufactured with cold calculation:
How do we provoke more anger? How do we insult more? How do we shock more?
Then all of it is thrown in the face of an exhausted audience, which is lured in, comments, shares… and pays the price.
We are facing a dirty economy of attention.
Privacy is sold, values are trampled, and vulgarity is marketed as boldness.
No limits, no responsibility, no meaning.
What matters is that the wheel keeps turning, ads keep flowing, and shouting stays louder than reason.
The influencer is no longer an influencer, but a broker of noise.
They do not shape opinion; they manufacture emotion.
They do not ask questions; they ignite conflicts.
And when the trend dies, they search for a new scandal, because silence, for them, means bankruptcy.
Most dangerous of all is that some media outlets have chosen surrender.
Instead of being a power of accountability, they have become loudspeakers for triviality.
They host the noisy because it is trending,
and ignore the thoughtful because it does not bring views.
Thus the role of journalism is buried and replaced by cheap spectacle.
In this climate, success is redefined in a corrupt way.
Success is not what you build, but what you blow up.
Not what you understand, but what you provoke.
Not what benefits people, but what keeps them angry.
The truth is simple and brutal:
Noise does not create awareness,
triviality does not make history,
and whoever builds their glory on shouting falls when the audience gets bored.
This is not a war on social media,
but a rejection of turning it into a dumping ground for minds,
and a refusal of the idea that the only path to visibility is degradation.
The final question remains:
Who dares to stay rational in a time that rewards madness?